Issue.
More than 250,000 American cabinet manufacturing jobs were under threat and Communist China had taken over 40% of the domestic cabinet industry.  

Action.
We created a third-party group the American Kitchen Cabinet Alliance, crafted compelling video content, engaged with media, hosted press conferences, and recruited third-party VIP elites to support our campaign to save American manufacturing jobs. 

Results.
As part of the trade case and subsequent administrative reviews, we secured dozens of media interviews with coverage in Bloomberg, Fortune, Reuters, Indianapolis Star, AL.com, Politico, The Wall Street Journal, and many more. We also secured national TV coverage on networks such as Fox. As a result of our strategic communications efforts,  the U.S. Government and ITC (International Trade Commission) imposed tariffs of 269% on all imports of cabinets from China to stop the cheating and help over 250,000 American manufacturing jobs.