Challenge.
Egypt encountered reputational issues amid calls to halt U.S. arms sales due to human rights concerns.

Action.
We addressed these challenges by crafting editorial pieces authored by Egypt’s Ambassador to the United States, organizing media briefings, and arranging TV interviews for Egypt’s Foreign Minister with U.S. networks.

Results.
Our efforts successfully secured a TV interview for the Foreign Minister with CNN. Additionally, we authored and placed op-eds by Egypt’s Ambassador in prominent publications including The Dallas Morning News, The Hill, and Newsweek. We also facilitated TV appearances and editorial board meetings for Egypt’s Foreign Minister, effectively advancing the message on the significance of the bilateral relationship.